Limitless

Fable & Plumb

The Brief

Having built a reputation over 60 years as the UK’s leading provider of sofa covers and reupholstery products, Plumbs took the decision to launch its own sofa range, Fable & Plumb, in 2022.

Aimed at a stylish young family demographic, its range of solid wood sofas and chairs, hand-made in the UK, come in a range of 18 frames with a choice of over 250 removeable, washable fabric options, that can be styled individually by customers on the fully interactive website.

Campaign

Limitless was commissioned to deliver a press launch campaign that focussed on the unique proposition, enabling customers to design a sofa that fits into their life for the long term. Removeable, washable covers are perfect for young families. And the ability to update sofas to match future décor changes, without having to buy entirely new, provides a sustainable lifestyle choice for customers who care as much about the planet as unrivalled homestyle.

Results

For the launch, Limitless delivered press coverage with an audience of over 4Million in titles including Real Homes, Self Build & Design, My Weekly, Interiors Monthly and the Daily Express.

Fable & Plumb Digital Marketing Coordinator Sophie Page said: “We were confident in engaging Limitless for the launch, based on their demonstrable experience working with major brands in the sector. But they also have a cheerful and fun approach to the work and a passion for the products, working closely with us to develop the messaging behind our value proposition and we are really happy with the results delivered so far.”

Winter Gardens Blackpool

The Brief

In 2022, the Winter Gardens Blackpool Conference & Exhibition Centre Central opened its doors after a £30 million investment. Now the largest venue of its kind in the north of England, the state-of the-art venue provides 2,400sqm of event space to accommodate 2,000 visitors over two floors which, when integrated with the wider Winter Gardens complex, creates an overall delegate capacity of 7,000, putting Blackpool square and centre on the modern UK conferencing map.

Campaign

Limitless was appointed to launch the new venue as an exciting and unique proposition for major conference and venue customers across the UK and internationally. Launch publicity was initially focussed around the venue’s inaugural event, the Conservative Party Spring Conference, which was the first major political conference to be held in the town in over 15 years. Ongoing publicity involved working with key industry media titles in developing video and editorial coverage showcasing the venue’s unique combination of hyper-modern facilities and tech with heritage appeal.

Results

The launch campaign alone generated 59 pieces of coverage with total audience of over 23 million in traditional media and 1,380 shares on social media. Ongoing plans seek to build upon this to develop the venue’s profile with event and conference organisers.

Winter Gardens Blackpool Sales & Marketing Manager Anthony Williams said: “Limitless share our passion not only for promoting the Winter Gardens venue, but also positioning Blackpool as an attractive conference destination for customers from across the UK and the world. We look forward to developing the venue’s profile in the industry and welcoming customers from across the world to see what Blackpool has to offer as a top-flight conferencing and events proposition.”

Kiistone

The Brief

Kiistone is a tech start-up aimed at helping tradespeople run their businesses more effectively and put an end to payment disputes. Tradespeople and customers agree job specifications and budgets via the platform. Payment is then taken and held in Escrow and released as the job stages are completed as tracked via the platform.

Campaign

Limitless was able to draw on its rich PR talent roster to bring disparate types of expertise to bear on the launch. With England goalkeeper Sam Johnstone being a shareholder in the platform and Tim’s own history in semi-professional football, sports PR expert Dave Swanton used his sizeable contacts book to secure mainstream media coverage. Meanwhile, trades PR expert Cathy Midgley headed-up the media campaign aimed straight at the target market.

Results

The launch campaign alone secured coverage in the Daily Mail, the Sun and i-News as well as major pieces in trade titles such as Professional Builder, Professional Heating and Plumbing Installer and Electrical Contracting News adding up to 39 pieces of launch coverage in publications with total readership of 348million and average domain authority 47. Kiistone founder and CEO Tim Mullock says: “For a new idea like Kiistone, aiming to change the way tradespeople nationally work for the better, the credibility of national media coverage is absolutely crucial. Limitless smashed it out of the park for the launch and we have since upped their retainer to include social media and are looking forward to working with them into the future as usage of the platform develops and grows.”

Preston City Council

The Client

Preston City Council.

The Project

Launch of Community Wealth Building 2.0, the ‘Preston Model’.

Background

The ‘Preston Model’ of Community Wealth Building brought together the city’s anchor institutions – public sector bodies – with a mission to procure more local goods and services, implement Real Living Wage principles and develop more democratic business ownership models. The ‘Preston Model’ has been internationally admired. A relaunch of Community Wealth Building 2.0 (CWB 2.0) was planned for early 2021.

Brief and objectives

To devise and deliver an engaging, exclusively-online launch event for CWB 2.0, and to develop supporting marketing materials.

Show the value to Preston and the county of operating to Community Wealth Building principles.

Bring the spotlight to Preston for its CWB successes.

Position Preston as a key player in an international movement.

Attract 100 attendees.

Activity

We were asked to deliver a two-hour event, and that meant structure and format were crucial to keep the audience engaged.

We devised a narrative run, starting (after an introductory interview) from an international perspective, bringing it national, then regional, then to the doorstep.

Operating from a Lancashire TV studio, we hosted remote guests through five one-one-one interviews and case studies, and two panel discussions.

We welcomed from New York City, deputy Mayor Phillip Thompson for a live and interactive interview.

National figures from politics, journalism, finance and place strategy were joined by local politicians, businesses, and key players in the health and community sectors.

The event was devised and hosted by Limitless director Richard Slater, working with the events team of sister business Lancashire Business View, and BigTank Productions, Magnificent Studio and Peter Scott Printer.

In addition to the event management and delivery, we also devised and designed marketing materials to support the launch.

Results

All 500 available registrations for the interactive Zoom conference were taken.

Several hundred more watched live via the YouTube feed and more than 1,250 have now viewed the event since.

The launch can be viewed here: https://www.youtube.com/watch?v=qs1jQyZxRLY

Testimonial

Richard and the team made a professional and polished event out of a heavily nuanced topic and long list of potential participants. They worked closely with my team to ensure they understood our objectives, priorities and any sensitivities and responded quickly to changes that had to be made. The team delivered a high-quality event and associated assets, and I would not hesitate to work with them again on future projects.

Shirah Bamber, Head of Policy and External Relations, Preston City Council

Sales Geek

The Brief

Sales Geek is a multi-award-winning sales training and business consultancy provider. Delivered online and in-person, its Your Sales Director, Your Sales Trainer, Your Sales Enabler, Sales Geek Academy and Sales Geek Hub products help clients across the UK and internationally to reach new heights in sales performance.

Campaign

We’re working with Sales Geek to build upon and maintain its already impressive growth trajectory. We’re responsible for increasing brand awareness within its target markets and also developing thought leadership as part of an ongoing campaign to change the way the world views sales.

Results

With the campaign launching at the height of the Covid-19 crisis, Limitless helped Sales Geek demonstrate how it had pivoted to adapt all its products to be deliverable online and to provide evidence of how this had, in fact, opened up new markets. Building on this, sector-focused thought leadership has helped build brand awareness and support the growth of Sales Geek’s franchise operation.

Founder and CEO Richard Few said: “We’ve worked really well with Limitless and it has been great to have them onboard as part of Sales Geek’s journey, with the credibility of earned coverage boosting and supporting our extensive owned and social content.”

BNI

The Brief

Business Network International (BNI) is the world’s largest referral marketing organisation. Throughout the world, its main routes to market are its members inviting visitors to meetings, after which they choose whether or not to join. Commencing 2015, BNI Lancashire was the first region in the UK to begin supporting this process with an organised regional PR programme.

Campaign

We devised and implemented a campaign, based on BNI’s three C’s: Cash, Contacts, Community. Stories were developed to illustrate the Million Pound Milestones achieved by the BNI groups, major contracts brought in through contacts outside the room, and human interest stories showing group members working to support each other in ways that go above and beyond the standard remit.

Results

Over the course of the campaign, the region saw business passed between members annually grow from £6.2 million to £10.4 million and BNI Lancashire was recognised at the national conference as the top region out of 72 in the UK after celebrating four years of consecutive growth.

BNI Executive Director Mike Holman says: “We have been very impressed with the results Limitless has provided. Working with our eleven chapters across Lancashire to develop media stories that provide hard evidence of how well BNI works for its members, we would have no hesitation in recommending them to any company or organisation that wants to ensure their positive messages get heard, in the right places by the right people.”

Vape Dinner Lady

The Brief

When Vape Dinner Lady commissioned Limitless Public Relations, the management team had just celebrated exceeding £12m turnover in the company’s first 18 months of trading. The brief was to capitalise on this success and to position the organisation as one of THE major brands in this emerging and competitor-rich market.

Campaign

We established Vape Dinner Lady’s media presence with ongoing news and interviews with its CEO Mo Patel. This provided major trade local and national coverage, including Huffington Post and The Sunday Times, as well as Mo being listed on Insider’s 42under42 list and the company being named on its Most Exciting Companies list.

Results

Vape Dinner Lady has since gone from strength-to-strength, securing distribution deals with major supermarkets including Sainsbury’s and Asda as well as service station giant EuroGarages.

Group marketing director Haroon Rashid said: “We have a fabulous relationship with Limitless. They really understand our ethos. Their expertise and media contacts are second to none. Working with them feels like they are an extension of our team.”

Forbes Solicitors

The Brief

Forbes Solicitors is the largest solicitors’ firm in the county. Limitless PR was briefed to provide an ongoing press office function to seek maximum media attention surrounding the firm’s ongoing expansion, major deals and community activities, including the charitable Forbes Foundation.

Campaign

Our team comprising seasoned public relations professionals and senior former journalists delivered a media relations campaign that positioned the firm as a leader in its field. Working closely with the inhouse team, Limitless achieved an average of 239 pieces of news coverage per year, covering local, trade and national press, over the course of the first three years working together.

Results

Forbes Solicitors continues to grow as a major presence in the North West and now has increasing ambitions for expansion.

Marketing manager Andrea Stamp said: “Working with Limitless has been a slick and streamlined experience providing outstanding results. Not only have they provided PR expertise at the highest level, matched perfectly to our needs, but their professional account management and reporting processes have left us in no doubt of the exceptional returns delivered.”

Northern Industrial

The Brief

Northern Industrial helps factories across the world keep up and running by providing them the spares, repairs and onsite support they need in stressful breakdown situations. Specialising in obsolete machinery parts, the company holds £10m in stock, has a website with more URLs than Argos and ships worldwide to companies in a massive range of industries.

Campaign

Our campaign primarily focussed on thought leadership PR in specialist trade press read by Northern Industrial’s customers. This increased overall media presence has led to the company’s MD being called upon regularly by mainstream media to provide opinions from an international export perspective on everything from Brexit to Covid-19, maximising overall media presence.

Results

Northern Industrial’s developed media presence has helped provide increased awareness and brand trust amongst customers searching for solutions, while also boosting SEO through high quality links.

Managing director David Lenehan said: “We’ve had amazing results during our time with Limitless, appearing in the likes of the Guardian, Financial Times, Sky News, Bloomberg and the BBC as well as countless industrial publications. We’ve been impressed not only by what they’ve delivered but with their honest, straight-talking approach. In PR this can be rare. They simply set out what they will do, and do it.”

Blackburn with Darwen Borough Council

The Brief

Reducing accidents among people aged over 65 was highlighted as one of the priorities of a multi-agency accident prevention strategy that was developed in consultation with local stakeholders and residents of Blackburn and Darwen.

Campaign

With a campaign built around the concept FALLSTOP, used as a verb in colloquial terminology, for example: “I just Fallstopped my dad’s home”, roll out included leaflets and posters distributed to public venues, bus stop posters, PR built around interviews with fall survivors, roadshow information events, radio advertising, digital ads and social media.

Results

The campaign provided a 62% increase in referrals into the Wellbeing Service for falls prevention, compared to previous quarters.

Leah Maguire, Account Manager People, Corporate Communications, said: “With a multi-faceted brief including core-messaging, branding, design, print, advertising, event management and PR, we were very pleased at the outcome of our FALLSTOP campaign to help reduce the number of falls amongst older people in Blackburn and Darwen, which went on to reach the finals of the Northern Marketing Awards.”