Preston City Council

The Client

Preston City Council.

The Project

Launch of Community Wealth Building 2.0, the ‘Preston Model’.


The ‘Preston Model’ of Community Wealth Building brought together the city’s anchor institutions – public sector bodies – with a mission to procure more local goods and services, implement Real Living Wage principles and develop more democratic business ownership models. The ‘Preston Model’ has been internationally admired. A relaunch of Community Wealth Building 2.0 (CWB 2.0) was planned for early 2021.

Brief and objectives

To devise and deliver an engaging, exclusively-online launch event for CWB 2.0, and to develop supporting marketing materials.

Show the value to Preston and the county of operating to Community Wealth Building principles.

Bring the spotlight to Preston for its CWB successes.

Position Preston as a key player in an international movement.

Attract 100 attendees.


We were asked to deliver a two-hour event, and that meant structure and format were crucial to keep the audience engaged.

We devised a narrative run, starting (after an introductory interview) from an international perspective, bringing it national, then regional, then to the doorstep.

Operating from a Lancashire TV studio, we hosted remote guests through five one-one-one interviews and case studies, and two panel discussions.

We welcomed from New York City, deputy Mayor Phillip Thompson for a live and interactive interview.

National figures from politics, journalism, finance and place strategy were joined by local politicians, businesses, and key players in the health and community sectors.

The event was devised and hosted by Limitless director Richard Slater, working with the events team of sister business Lancashire Business View, and BigTank Productions, Magnificent Studio and Peter Scott Printer.

In addition to the event management and delivery, we also devised and designed marketing materials to support the launch.


All 500 available registrations for the interactive Zoom conference were taken.

Several hundred more watched live via the YouTube feed and more than 1,250 have now viewed the event since.

The launch can be viewed here:


Richard and the team made a professional and polished event out of a heavily nuanced topic and long list of potential participants. They worked closely with my team to ensure they understood our objectives, priorities and any sensitivities and responded quickly to changes that had to be made. The team delivered a high-quality event and associated assets, and I would not hesitate to work with them again on future projects.

Shirah Bamber, Head of Policy and External Relations, Preston City Council

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