Limitless
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22 February 2023

Time to review your communication strategy? 

The last few years have been – to put it mildly – an unfamiliar and messy upheaval for life and business as we know it. There have been huge global changes in how and where we work, along with how we interact with each other.  

On a work and business level, this means it’s a great time to reconsider communications and messaging directed towards stakeholders. We’ve previously talked about stakeholder engagement here, and why it’s essential for your business. 

Reviewing existing strategies helps to ensure that stakeholders are kept informed and engaged in the best way possible. Claire Stephenson explores ideas for conducting a review of communications, as well as how to ensure that they remain current in today’s ever-changing business landscape. 

Here are three ways you can approach and assess your communication strategy: 

  1. Audit your current communications 

Auditing your business communication channels is essential to ensure that you are delivering the right message to your target audience. Run through all of your existing communication channels – internal and external. These include earned media, social media, newsletters, print, website blog pages and so on. Check through available analytics for any performance points around engagement. Questions you could consider include: 

  • Which strategies have proved to be effective?  
  • Does the current strategy support your organisation’s goals and needs?  
  • Do your staff and stakeholders receive information and communications as intended?  
  • Regarding social media, are the channels currently in use working for you?  

With the above in mind, you should be able to map out the current state of play of your communications strategy in a practical sense, and determine if there are any improvements that can be made. 

By auditing your communications, you can ensure that your messages are consistent across all channels and that they align with the business goals and plans. This will help you maximise the impact of your communication strategy and make sure that it is effective in reaching its intended audience. 

2. Refresh your target audience objectives 

Redefining your target audience and resetting communication objectives are good steps to take to make sure you’re still on course for the overall business goals.  

Properly understanding your stakeholders and target audience is key to achieving your communication goals. It’s important to know who they are, what their interests and needs are, and how they consume content in order to create a message that resonates with them.  

Once you understand who they are, it’s important to set clear communication objectives so that you can measure the success of your campaigns. With well-defined objectives, you can ensure that all of your efforts are being directed towards achieving the right results. 

3. Communication channels and platforms  

Now you’ve audited your communication output and you have a confirmed clearer picture of your stakeholders, you can work on assessing which channels of communication are correct for your business or organisation. Using the right channels, businesses can reach their target audience in a more efficient and cost-effective way. 

Social media is one of the most often used channels to engage with audiences. Have you considered all communication options for your target audience? For instance, would internal newsletters sent to your employees improve their connection with the organisation? Is your earned media moving you in the right direction? Is your demographic still using Twitter or have they changed their browsing behaviour and Facebook is now the platform of choice? It’s worth digging deep and exploring a wider consideration of where your communications are directed.

By establishing effective communication channels, businesses can create deeper relationships with their customers and build trust with them over time. This is why it’s important for businesses to identify the right channels for their business and use them effectively in order to maximise their success. 

Work with Limitless? 

If you’re looking for help with public relations, strategic communications, and how to be known, please drop us a message. Contact Michael Gregory on 0845 625 0820 or use this  contact form here

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