Limitless
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Northern Industrial

The Brief

Northern Industrial helps factories across the world keep up and running by providing them the spares, repairs and onsite support they need in stressful breakdown situations. Specialising in obsolete machinery parts, the company holds £10m in stock, has a website with more URLs than Argos and ships worldwide to companies in a massive range of industries.

Campaign

Our campaign primarily focussed on thought leadership PR in specialist trade press read by Northern Industrial’s customers. This increased overall media presence has led to the company’s MD being called upon regularly by mainstream media to provide opinions from an international export perspective on everything from Brexit to Covid-19, maximising overall media presence.

Results

Northern Industrial’s developed media presence has helped provide increased awareness and brand trust amongst customers searching for solutions, while also boosting SEO through high quality links.

Managing director David Lenehan said: “We’ve had amazing results during our time with Limitless, appearing in the likes of the Guardian, Financial Times, Sky News, Bloomberg and the BBC as well as countless industrial publications. We’ve been impressed not only by what they’ve delivered but with their honest, straight-talking approach. In PR this can be rare. They simply set out what they will do, and do it.”

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