Radwell

The Brief

Headquartered in New Jersey, USA, Radwell International is one of Europe’s biggest providers of new and used surplus electrical equipment. Covering all industrial electrical and electronic control equipment, Radwell specialise in hard-to-source parts, with over 2,000 employees.

As an authorised distributor for over 350 manufacturers with a comprehensive database of over 35 million spare parts and technology-enabled distribution, the company is a leading global provider of maintenance, repair and operations products, focused on the repair solutions aftermarket for critical components including repair timers, counters, photoelectric sensors, circuit breakers, pushbuttons, PLCs, motors and speed control devices.

Campaign

Limitless PR was retained by Radwell after the US company acquired its long term client Northern Industrial in April 2023. Limitless is now working with the international company, developing brand awareness and understanding within it industrial markets in the United Kingdom, Germany, Czech Republic, Belgium and Poland as well as the USA.

The international campaign managed by Limitless centrally in the UK, working with Associates in both Europe and the USA, is focused on establishing and maintaining brand awareness and understanding within the key territories in which Radwell operates.

Results – Radwell International

In the first year of the campaign, Limitless had generated coverage for Radwell within Europe reaching an audience of over 17.6 million and is now also seeking to expand these results into the USA.

Radwell Senior Vice President Marketing Kim McMurray said: “From the get-go, we established a great rapport with the team at Limitless and the results they have delivered so far have been extraordinary. We are looking to work with them on an intensive basis moving forwards to support the ongoing development of the Radwell brand in the markets we serve, internationally.”

To find out more about some of our other work and view the range of sectors we cover, click HERE.