Solomon Commercials

The Brief

Based in Haslingden, Solomon Commercials is the UK’s leading supplier of temperature-controlled vehicles, which counts small local businesses to international plcs within its client base, such as Sainsburys, Iceland and Tesco. It operates from six locations across Lancashire and employs over 400 people. The business produces approximately 3,500 vehicles a year from its operating departments which equates to 240,000 sq. ft of production facilities.

Campaign

Limitless was appointed to drive awareness of the business in the local, regional and trade media as an innovative manufacturer, specialising in producing bespoke vehicles that exploits its Slipstream aerodynamic technology. In addition, the team were also asked to support the HR department with internal commnications.

Working with the senior management team from September 2021, we devised a brand ethos that would act as the cornerstone of all key messages and communications, making sure that target audiences would understand the benefits of working with Solomon.

The campaign also needed to demonstrate ongoing investment into the business and showcase that it was growing and needed people to join the firm.

Results – Solomon Commercials

To date we have secured over 100 pieces of coverage in national and regional titles reaching an online audience of 16.9 million people. Our work has also helped the firm’s recruitment campaign by attracting skilled workers to the firm.

Anthony Clegg, managing director said: “We have an excellent working relationship with the team and consistently help us achieve our communication objectives, and in doing so cement our position as the UK’s market leader in our sector.”

To find out more about some of our other work, click HERE.