Brightsolid

The Brief

Established over 25 years as part of DC Thomson, Brightsolid is a leading managed hybrid cloud and cyber security services provider, with customers including Aberdeenshire Council, Dumfries and Galloway Council, Dundee City Council, Shell, University of Dundee and West Yorkshire Combined Authority.

Brightsolid works in collaboration with customers to create unique cloud solutions that are tailored to each organisation. Its dedicated, tier III-designed data centres safeguard clients’ critical IT infrastructure while delivering industry-leading accessibility, scalability, and connectivity. As one of the UK’s foremost hybrid cloud experts, the company also helps hundreds of organisations unlock the power, flexibility and cost-effectiveness of cloud whilst also delivering some of the UK’s best MDR, SOC and BaaS solutions at affordable prices.

Campaign

While Brightsolid is already recognised as one of Scotland’s leading cloud services providers, Limitless PR was tasked to help build the company’s reputation across the wider UK, through a sustained media relations campaign targeting IT and cloud trade, public sector and regional business publications with news and thought leadership.

Results

In the first twelve months of the campaign, Limitless delivered on average six pieces of coverage per month, with a total readership of 7.6 million (excluding pick-ups by MSN and Yahoo, which puts the figures at SEO-friendly levels, reaching 135 million).

Brightsolid Senior Marketing Manager Zoe Dickson said:

“We have developed a brilliant working relationship with Limitless. Their knowledge and expertise in PR are exceptional, and we have been extremely successful working together to achieve media coverage around Brightsolid’s expansion into new areas and markets across the UK.”