Limitless
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Fable & Plumb

The Brief

Having built a reputation over 60 years as the UK’s leading provider of sofa covers and reupholstery products, Plumbs took the decision to launch its own sofa range, Fable & Plumb, in 2022.

Aimed at a stylish young family demographic, its range of solid wood sofas and chairs, hand-made in the UK, come in a range of 18 frames with a choice of over 250 removeable, washable fabric options, that can be styled individually by customers on the fully interactive website.

Campaign

Limitless was commissioned to deliver a press launch campaign that focussed on the unique proposition, enabling customers to design a sofa that fits into their life for the long term. Removeable, washable covers are perfect for young families. And the ability to update sofas to match future décor changes, without having to buy entirely new, provides a sustainable lifestyle choice for customers who care as much about the planet as unrivalled homestyle.

Results

For the launch, Limitless delivered press coverage with an audience of over 4Million in titles including Real Homes, Self Build & Design, My Weekly, Interiors Monthly and the Daily Express.

Fable & Plumb Digital Marketing Coordinator Sophie Page said: “We were confident in engaging Limitless for the launch, based on their demonstrable experience working with major brands in the sector. But they also have a cheerful and fun approach to the work and a passion for the products, working closely with us to develop the messaging behind our value proposition and we are really happy with the results delivered so far.”

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