The Brief

Kiistone is a tech start-up aimed at helping tradespeople run their businesses more effectively and put an end to payment disputes. Tradespeople and customers agree job specifications and budgets via the platform. Payment is then taken and held in Escrow and released as the job stages are completed as tracked via the platform.


Limitless was able to draw on its rich PR talent roster to bring disparate types of expertise to bear on the launch. With England goalkeeper Sam Johnstone being a shareholder in the platform and Tim’s own history in semi-professional football, sports PR expert Dave Swanton used his sizeable contacts book to secure mainstream media coverage. Meanwhile, trades PR expert Cathy Midgley headed-up the media campaign aimed straight at the target market.


The launch campaign alone secured coverage in the Daily Mail, the Sun and i-News as well as major pieces in trade titles such as Professional Builder, Professional Heating and Plumbing Installer and Electrical Contracting News adding up to 39 pieces of launch coverage in publications with total readership of 348million and average domain authority 47. Kiistone founder and CEO Tim Mullock says: “For a new idea like Kiistone, aiming to change the way tradespeople nationally work for the better, the credibility of national media coverage is absolutely crucial. Limitless smashed it out of the park for the launch and we have since upped their retainer to include social media and are looking forward to working with them into the future as usage of the platform develops and grows.”

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