Vape Dinner Lady

The Brief

When Vape Dinner Lady commissioned Limitless Public Relations, the management team had just celebrated exceeding £12m turnover in the company’s first 18 months of trading. The brief was to capitalise on this success and to position the organisation as one of THE major brands in this emerging and competitor-rich market.


We established Vape Dinner Lady’s media presence with ongoing news and interviews with its CEO Mo Patel. This provided major trade local and national coverage, including Huffington Post and The Sunday Times, as well as Mo being listed on Insider’s 42under42 list and the company being named on its Most Exciting Companies list.


Vape Dinner Lady has since gone from strength-to-strength, securing distribution deals with major supermarkets including Sainsbury’s and Asda as well as service station giant EuroGarages.

Group marketing director Haroon Rashid said: “We have a fabulous relationship with Limitless. They really understand our ethos. Their expertise and media contacts are second to none. Working with them feels like they are an extension of our team.”

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