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Winter Gardens Blackpool

The Brief

In 2022, the Winter Gardens Blackpool Conference & Exhibition Centre Central opened its doors after a £30 million investment. Now the largest venue of its kind in the north of England, the state-of the-art venue provides 2,400sqm of event space to accommodate 2,000 visitors over two floors which, when integrated with the wider Winter Gardens complex, creates an overall delegate capacity of 7,000, putting Blackpool square and centre on the modern UK conferencing map.

Campaign

Limitless was appointed to launch the new venue as an exciting and unique proposition for major conference and venue customers across the UK and internationally. Launch publicity was initially focussed around the venue’s inaugural event, the Conservative Party Spring Conference, which was the first major political conference to be held in the town in over 15 years. Ongoing publicity involved working with key industry media titles in developing video and editorial coverage showcasing the venue’s unique combination of hyper-modern facilities and tech with heritage appeal.

Results

The launch campaign alone generated 59 pieces of coverage with total audience of over 23 million in traditional media and 1,380 shares on social media. Ongoing plans seek to build upon this to develop the venue’s profile with event and conference organisers.

Winter Gardens Blackpool Sales & Marketing Manager Anthony Williams said: “Limitless share our passion not only for promoting the Winter Gardens venue, but also positioning Blackpool as an attractive conference destination for customers from across the UK and the world. We look forward to developing the venue’s profile in the industry and welcoming customers from across the world to see what Blackpool has to offer as a top-flight conferencing and events proposition.”

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