Limitless
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World Options

The Brief

Part of Milan-based MBE Worldwide since July 2022, World Options Holdings Ltd manages three brands in the UK: Mail Boxes Etc., PACK & SEND and World Options, providing ecommerce, fulfilment, shipping, virtual office, marketing and print solutions to SMEs and consumers.

Delivering under these individual established brands and business concepts, the three companies together maintain and support over 260 franchisees, generating combined annual revenues of £80m.

Campaign

World Options began working with Limitless PR in April 2023 to support its franchise growth and has now expanded the agency’s contract to provide similar support for Mail Boxes Etc. and PACK & SEND.

The campaign sees Limitless working closely with World Options’ in-house marketing and content marketing teams and specialist SEO agencies, focusing on developing brand awareness and understanding through earned media coverage targeting audiences specific to each individual brand.

Results – World Options

World Options Holdings Ltd managing director Mike Gratton said: “We are pleased to report that we have experienced robust double-digit growth this year, consistent with our track record of steady demand increase for our services over the past several years.

“The company has seen a dramatic increase in entrepreneurial individuals who want to invest in a proven, life-changing business, whilst being their own boss and within a thriving sector.

“Our services span domestic and international channels, and our commitment to simplifying shipping for our customers has removed common shipping barriers. Our monthly shipment figures for this year have consistently exceeded the previous year’s, reflecting our positive trajectory.

“Growth in the last year puts us on track for our UK target of achieving 30% year-on-year growth by collaborating as one cohesive network alongside our franchise partners.

“We are now working with Limitless PR to develop increased brand awareness and understanding across all our three brands, with a particular focus on franchisee audiences for each, to support our ongoing growth as a group.”

To find out more about some of our other work, click HERE.

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