Limitless appointed for Lancaster on Ice 2019

Limitless PR has been hired to provide press relations for Lancaster on Ice.

In its second year, Lancaster on Ice features an ice rink on the city’s historic Dalton Square which last year attracted more than 35,000 skaters to the rink, and an estimated 70,000 visitors to the city, with skaters coming from as far afield as Scotland and the Midlands. This year, the attraction is upping the game with the addition of a 35-metre-high observation wheel to provide spectacular views across the historic city, including Lancaster Castle and the Ashton Memorial, and over to Morecambe Bay, the Lake District mountains and wider Lancashire.

The PR campaign will aim to draw in visitors from across Lancashire and further afield and to put the event on the map as a major national attraction.