Limitless to provide PR for Bring Back a Billion Campaign

Limitless PR has been commissioned to provide PR support to Lancashire Business View’s Bring Back a Billion campaign.

The aim of the campaign is to increase Lancashire’s GDP by £1bn – with anchor institutions and the private sector working to seek out suppliers in the county and working with them to stimulate growth. The campaign has been inspired by the nationally and internationally acclaimed ‘Preston Model’, which encourages ‘anchor institutions’ such as the University of Central Lancashire, to buy more goods and services from local firms. The ‘Buy It In Lancashire: Bring Back a Billion!’ campaign is based on all local businesses and organisations raising their spending on services and goods in the county.