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Limitless Public Relations

From visibility to credibility: how PR wins where ads can’t

Posted on by Claire Stephenson

Anyone can purchase ads to get views and clicks. And a clever ad campaign, with a decent budget, can make sure your brand is launched into the digital sphere and win you clicks. But what comes after the click? How confident does the customer feel they have arrived in the right place? Is yours a brand they already know and trust?  You’ve won the click, but are have they got the confidence to actually buy, if this is the first they have heard of you. Or would they be wise to shop around a little more first?

This is where PR enters the picture. Public relations doesn’t just share your message: it builds credibility, strengthens reputation, and ensures your brand’s voice lands with the right people at the right time – usually before they even arrive at your website with a mind to buy.

Businesses that underestimate the power in PR risk spending cash on clicks but still losing customers to competitors who have invested in brand as well as click bids.

Limits of paid media?

Paid ads are great for grabbing attention, and fast. But attention on its own isn’t enough. You need more. As the generation of social media consumers, we endlessly – and mindlessly – scroll past ads and content, and then it’s gone. Research shows that audiences are increasingly sceptical of paid messages, with a quarter of the public actively distrusting ads. Spending big budgets on ads doesn’t guarantee lasting influence. Ads can deliver reach, but reach without trust is just noise.

What PR does differently

PR is earned, not bought. Coverage in newspapers, magazines, podcasts, and credible online outlets carries weight because it comes from a third party. People choose to engage with it. They read the story, digest the context, and most importantly, they trust the source.

Beyond trust, PR creates depth of engagement. A feature article, an expert quote, or a well-timed press release gives your audience a reason to think and connect with your brand. This is the opposite of the doomscroll – it’s attention that lasts.

In today’s rapidly travelling digital sphere, earned media doesn’t just reach humans. AI-powered search engines rely on reputable journalism to generate credible content. Your brand’s credibility goes beyond surface visuals, with AI shaping how content is discovered by algorithms in ways that ads can’t.

PR in action

In the UK, national news brands reach around 24 million adults daily. That’s comparable with major broadcast channels. While fewer people may pick up a newspaper than say a decade ago, those who do are giving more time and attention than a quick social scroll ever demands.

Small businesses and big brands alike have leveraged PR to punch above their weight, earning coverage that increases awareness, positions them as experts, and drives real engagement, all without the huge cost of paid ad campaigns.

Why do businesses still underinvest?

Despite the many advantages, many smaller companies underinvest in PR and wonder what’s hindering their growth. Reasons for this range from cost, measuring concerns, and the reliance on ads. But strategic PR is measurable.

Final thoughts

Visibility is cheap, but credibility is priceless. PR converts exposure into trust, influence, and authority that turbocharge ad performance along with all marketing channels.

For businesses serious about growth, investing in PR isn’t optional. It’s a strategic move that boosts sales and supports long term growth.

Want to find out more? Drop Michael Gregory a message and see how we can work together to help your business grow

New Chair for Lancaster University’s Engineering Industry Advisory Board

Posted on by Claire Stephenson

Lancaster University’s School of Engineering has appointed Andy Davy as the new Chair for its Industry Advisory Board.

The Industry Advisory Board (IAB) brings together employers and professional bodies to advise on teaching and research priorities, feed skills needs into curriculum planning, and support student placements and internships. It also provides external input to accreditation and wider engagement activity, helping ensure graduates’ capabilities match sector demand and creating clear routes for companies, including SMEs, to collaborate with the School.

A long-standing member of the board, Andy Davy is Group Operations Manager at Lancaster-based Like Technologies, which provides specialist electronic and control-system support to clients across the nuclear and advanced engineering sectors, including obsolescence management and equipment repair.

In his role as Chair, Andy will lead twice-yearly IAB meetings and work with the IAB co-ordinator, Chris Lambert to agree agendas and formats. He will also review minutes and represent the board at formal engagements such as accreditation visits.

On his appointment as Chair, he said: “Chairing the board is about turning employer insight into practical outcomes. Feeding into the curriculum, helping to ensure the teaching provides the students with the knowledge, skills and behaviours that add value for local firms. That two-way flow helps students hit the ground running and gives businesses a straightforward route into the School when they need skills or fresh ideas.” 

Chris Lambert, Director of Engagement, School of Engineering, Lancaster University, said: “We very much welcome Andy as Chair of the board. His deep, front-line, industry experience and knowledge will help guide the board in its role as a sounding-board for curriculum relevance, accreditation and employability. Its members’ perspectives shape modules, open up internships and placement year roles, and guide where our engagement will have most impact.”

Trident Utilities appoints new head of procurement 

Posted on by Claire Stephenson

Blackpool-based energy consultancy Trident Utilities has strengthened its leadership team as the business positions itself for its next phase of growth. 

As part of the changes, Alexandra Mottershead has been promoted to Head of Procurement & Supplier Services. Alex joined Trident in March 2022, at the height of the energy crisis, bringing a decade of experience in the energy consultancy sector. 

After graduating from the University of Manchester with a degree in Atmospheric Physics, Alex joined the industry as a fixed procurement analyst and has since built extensive expertise across risk management, trading, procurement, and supplier relations. 

Trident Utilities

In her new role, Alex will lead Trident’s risk management, trading, procurement, and supplier services functions. Her team is responsible for strategically procuring energy for customers by balancing individual organisational priorities and risks with market opportunities and net-zero objectives.  

This includes managing both fixed-term contracts and flexibly traded procurement strategies, as well as overseeing fixed and flexible Power Purchase Agreements (PPAs) for generators to maximise revenues while mitigating operational risk. 

Alex’s team also includes Trident’s non-commodity specialists, who provide vital updates to customers on charging, policy, and regulatory changes that may impact future energy costs. 

Alexandra Mottershead, head of procurement & supplier services, said: 

“I’m really proud to be stepping into this role at such an important moment for the energy sector.  

“My focus is on making sure organisations have the clarity and confidence they need to make informed energy decisions that support both commercial resilience and their journey to net zero. I’m also genuinely excited to be leading such a talented team as we continue to strengthen our procurement and risk management capabilities.” 

Andy Curry, head of client services, added: “Everything we do at Trident is grounded in strong data and sound science, and Alex brings a rare combination of both. Her deep understanding of the science, alongside more than a decade of hands-on industry experience, is invaluable for our clients and adds real strength to our wider leadership team. 

“Alex’s perspective will further strengthen our ability to help clients make informed, long-term strategic decisions as they seek to lock in energy efficiencies and cost savings on the path to net zero.” 

BAKO named ‘Supplier of the Year’ at awards

Posted on by Claire Stephenson

Preston-based BAKO, has been named Supplier of the Year at the prestigious 2025 Baking Industry Awards, at the Royal Lancaster in London.

Now in their 38th year, the Baking Industry Awards are the UK’s foremost celebration of excellence across the baking sector, from artisan bakers and large-scale manufacturers to suppliers, retailers, and innovators.

This year’s event welcomed more than 600 guests from across the industry for an evening honouring the best and brightest in British baking.

BAKO took home the inaugural Supplier of the Year title, with judges praising the company’s unwavering commitment to serving the baking community, significant business growth, and strategic innovation.

BAKO’s recent acquisition of Finlay’s Foods, expanding its reach across the UK and Ireland, was highlighted as a major step forward, alongside its sustained investment in operational efficiency, sustainability initiatives, and industry development.

Mike Tully, chief executive of BAKO said:

“This award is a tremendous honour and a reflection of the dedication of our teams across the UK and Ireland.

“At BAKO, everything we do is guided by our ‘by bakers for bakers’ ethos. We’re proud to support the industry we love, from local independents to national brands, with quality, service, and innovation.

“Winning Supplier of the Year at such a respected event reinforces our belief that partnership and passion truly make a difference.”

Amy North, British Baker editor, said:

“BAKO is a worthy winner of British Baker’s first-ever Supplier of the Year trophy at the Baking Industry Awards.

“Its longstanding commitment to and influential role within the baking industry deserves recognition, and our panel of judges praised the level of energy put into every aspect of the business from investments in efficiency to supporting the future of the industry, and steps on its sustainability journey.

“BAKO truly is living up to its motto of ‘by bakers for bakers.”

Founded over 60 years ago, BAKO operates from its head office in Preston, with regional headquarters in Durham, Wimbledon, and Ireland, allowing it to provide nationwide coverage and local expertise to bakeries of all sizes.

The business has grown to become one of the UK and Ireland’s leading bakery ingredient and supply specialists, offering an extensive range of products and services designed to help the baking industry thrive.

The Baking Industry Awards are organised by British Baker magazine and celebrate excellence across 14 categories, recognising individuals, teams, and businesses driving the sector forward.

For more information about Bako, visit www.bako.co.uk

Lancaster man releases sleep science inspired children’s book

Posted on by Claire Stephenson

A Lancaster man has published a bedtime storybook based on the latest sleep science, with the aim of helping tired parents get young children off to sleep.

Greg Wilson, a public relations consultant based in Lancaster, was first inspired to write the book fifteen years ago while reading with his own young children at night. The idea came to him after noticing, when his children yawned, it should be the last book, as they were ready for sleep.

After reading a newspaper article that suggested that contagious yawning itself triggers sleepiness, he then developed The Biggest Yawn of All with Preston-based illustrator Kath Walker, as a fun way to encourage yawning at bedtime.

After shopping the book around a number of publishing agents, the feedback was that the original plan to end the book with a mirror would be too expensive a risk for a first time author with traditional publishing.

And so the project was shelved until this year, when Mr Wilson read a new article on the same subject that seemed to confirm the theory of contagious yawning being a cause rather than an effect of sleepiness, and decided to try publishing the book directly with Amazon.

He says: “I always really enjoyed reading to my own kids at bedtime but there was still a small sense of relief after three or four books when they would do a little yawn, which was a signal it was time to wind things up and put out the light.

“So, when I read that yawning – and contagious yawning in particular – actually works as a trigger for sleepiness, I wondered if that could be the basis for a fun book that could also work as a subtle sleep tonic for young children.

“After previously putting the idea on ice, I had almost forgotten about it until I read another article earlier this year about chimpanzees getting themselves ready for bed after picking up contagious yawns from a robo-chimp placed in their camp, confirming the theory that yawns actually make you sleepy.

“Amazon publishing wasn’t really a thing when we first developed the book, so I called Kath to check she was up for giving it a go publishing directly, this time with a different ending that is cheaper to print, but which still works as well, I think.

“We are initially targeting the UK and US markets with the English version of the book, and its success or failure is very much at the mercy of the Amazon algorithms.

“But if it takes off in those markets, the plan is to get it translated and try publishing it across the world, as a way of helping hardworking parents everywhere get their own little monkeys off to sleep at the end of the day.”

The Biggest Yawn of All is available from Amazon at https://amzn.eu/d/hQyfh7F.

The Harris Museum announces grand reopening this September

Posted on by Claire Stephenson

Preston’s iconic cultural landmark is set to welcome up to half a million visitors each year following a £19 million major restoration.

Made possible with funding from Preston City Council, The National Lottery Heritage Fund, the UK Government’s Towns Fund, Lancashire County Council and many other generous partners.

The Harris will officially reopen its doors to the public on Sunday, 28 September 2025 following a once-in-a-generation restoration as part of the Harris Your Place project. The transformation reimagines The Harris as a dynamic and inclusive cultural hub for the 21st century, blending art, history, community, and a refreshed library service to deliver an exciting new visitor experience.

Located in the heart of Preston, The Harris will relaunch with an impressive exhibition programme, learning spaces, family-friendly facilities, a new café and shop, and new heritage tours that celebrate its architectural and civic legacy. The reopening will mark a new chapter for one of the UK’s leading regional museums, libraries and galleries.

Councillor Anna Hindle, Cabinet Member for Culture and Arts at Preston City Council said:

“The reopening of The Harris marks a proud and exciting moment for the city of Preston. This incredible transformation will not only safeguard our heritage but also create a vibrant, inclusive space that inspires creativity, learning and connection for generations to come. We’re immensely grateful to all our funding partners and can’t wait to welcome residents and visitors alike back through the doors of this much-loved building.

“The Harris Your Place project has been made possible thanks to the generous support of key partners. We gratefully acknowledge Preston City Council, The National Lottery Heritage Fund, UK Government’s Towns Fund, Lancashire County Council and Arts Council England. Their vital contributions have helped preserve The Harris for future generations while strengthening access, learning and community engagement.”

John Chesworth, Chair of Preston’s Towns Fund Board, said:

“This much-anticipated and eagerly awaited new era for The Harris represents a major element of the ongoing regeneration and rejuvenation of Preston, alongside other landmark schemes such as the transformation of Amounderness House into managed workspace and the £45m flagship Animate entertainment and leisure destination, delivering economic growth and opportunities for all in a truly revitalised city centre.”

Helen Featherstone,Director, England, North at The National Lottery Heritage Fund, said:

“We are proud to be supporting the Harris Your Place project, thanks to money raised by National Lottery players. Working with Preston City Council, this exciting initiative will provide a sustainable home for the Museum’s collections, which will ensure that they are accessible for local communities and visitors to learn more about the city’s rich heritage.

“We know that heritage can play a huge role furthering a sense of pride in local communities which in turn can boost the local economy, and this project is sure to be a wonderful example of that.”

County Councillor Matthew Salter, Cabinet Member for Education and Skills, Lancashire County Council, said:

“We’re excited to see the Preston Harris Library reopening and back in this iconic building, which is such an important part of the community.

“That’s why we have contributed £1.375m towards the project and our refreshed library. This revitalised space will continue to house Preston’s biggest library and serve as a hub for learning and education for all residents. We can’t wait to welcome everyone back to this wonderful space.”

Closed since 2021, essential works have included the safe removal of asbestos from the roof, comprehensive repairs to preserve the building’s historic structure, and vital improvements to heating, lighting, and accessibility throughout the building. When it reopens, visitors can expect a fully reimagined experience, with new galleries, and community facilities.

Following the refurbishment of The Harris, annual visitors are expected to increase by approximately 100,000 on top of the existing 350,000 (in 2021).

Additionally, The Harris is unveiling a fresh new look including a redesigned logo, brand identity, and new website. The modernised branding aligns with the aims of the Harris Your Place project: inspired by community input and honouring the building’s heritage while looking confidently to the future.

More details about the reopening events, exhibitions and public programming will be announced in the coming weeks. For more information visit The Harris.

Don’t let your comms go quiet this summer

Posted on by Claire Stephenson

As the UK summer makes its entrance (hopefully!), it’s easy for SMEs to fall into a content-holding pattern: light seasonal posts, a few sunny team updates, and not much else.

But here’s the thing: if you want your communications to work hard for your business, even during quieter months, you need a plan. Strategic communications don’t take time off, and neither should your brand visibility.

Why summer is a hidden opportunity for SMEs

While others wind down, you can stand out. Fewer updates on people’s feeds means there’s potentially less competition and more chance for your content to cut through. Whether you’re building trust, showcasing your expertise, or strengthening your brand, now is the time to show up with purpose.

Here are three ways you can do it:

1. Use summer themes that have substance

Community events, wellbeing initiatives, flexible working…these are perfect seasonal content ideas. But don’t stop at surface-level content. Make sure you tell stories that align with your values and show how your business makes a real impact.

2. Keep your messaging consistent and clear

Your audience might be in a more casual browsing mode, but that doesn’t mean they don’t notice quality. Every post should reflect your brand voice and purpose. Clarity and consistency win –  even in flip-flop season.

3. Lean into thought leadership while others stay quiet

Summer is a brilliant time to share insight. Fewer voices mean your perspective carries more weight. Share a fresh take on your industry, highlight what you’re learning, or reflect on your growth. Be the expert your audience remembers. Great PR isn’t just about being seen: it’s about being remembered for the right things.

If you’re tired of shouting into the void, we can help. Drop us a message here to find out how we create strategic, powerful communications that land – and last.

Brightsolid and Synergi announce acquisition

Posted on by Claire Stephenson

Limitless Public Relations’ client, the cloud services company Brightsolid, has announced its full acquisition of Gateshead-based IT solutions provider Synergi.

Established over 25 years as part of DC Thomson, Brightsolid is a leading managed hybrid cloud and cyber security services provider, with customers including Aberdeenshire Council, Dumfries and Galloway Council, Dundee City Council, Shell, University of Dundee and West Yorkshire Combined Authority.

Founded in 2013 and having grown since to a team of 59, Synergi works in a wide range of sectors providing solutions including automation, modern intranet and teamwork solutions, cyber security, data & AI, business applications and devices, with clients including Princes, NHS Highland, Arriva, Lothian Buses and Scottish Fire & Rescue Service.

Following the acquisition, Synergi will continue to operate under its existing brand with no disruption to its customers or team.

Brightsolid CEO Elaine Maddison said: “Over the past year, Brightsolid has been actively looking for an organisation that can extend our range of services and support our growth plans across the UK. As a highly successful Microsoft Partner, Synergi does all of that, and more. The culture and people are a brilliant fit for Brightsolid and we anticipate growth opportunities for both brands going forwards.” 

Synergi cofounder and CEO Peter Joynson said: “Whilst we’ve been approached by buyers previously, we feel that the alignment and cultural fit Brightsolid provides make them a truly perfect match – a great bunch of positive, friendly and very smart people.

“Brightsolid specialises in cloud, colocation, cyber resilience and business continuity, so there are going to be lots of opportunities for us to work together to grow both companies, helping us meet our ongoing commitments to the business and our combined future success.”

For more information go to www.brightsolid.com or www.teamsynergi.co.uk.

NW Mutual reveals locations of 60-plus proposed branches

Posted on by Claire Stephenson

NW Mutual, the mutual bank to be based in and for retail and small business customers in the north west of England, has revealed the locations of approximately 60 proposed branches spanning the region. 

The network of branches includes 16 earmarked for Lancashire, 20-plus proposed in Greater Manchester, another 12 for Liverpool and Merseyside, potentially 10 in Cheshire and another six planned for Cumbria.  

The proposed ‘bricks, clicks and flicks’ business model of NW Mutual will deliver hi-tech and staffed branches, complemented by mobile and online banking, providing retail and small and medium-sized enterprise (SME) customers with a full range of financial products and services. 

The location of the headquarters of the bank, headed by recently appointed senior financial services executive Dave Burke, is yet to be confirmed but will be in the north west and due to open in the second quarter of 2025. 

Dave said: “When our plans are finalised, NW Mutual will open approximately 60* branches across the north west, with the first branch and head office also in the region.  

“Our aim is to provide access to as many people and businesses in the north west as possible, with 95 per cent of residents and small and medium-sized businesses within a 30-minute drive to a branch.  

“Whilst we have specific locations in mind to achieve this, we also want to listen to the people and businesses of the region and welcome thoughts and suggestions on branch locations.” 

Bolton-born and bred Dave Burke recently joined NW Mutual Ltd, a co-operative society launched in response to more than 50 per cent of traditional bank branches in the region having closed and the lack of banks based in and dedicated purely to serving the people, businesses and organisations in the north west. 

While Lloyds Banking Group recently announced the closure of another 136 branches by March 2026, consumer group Which? said banks and building societies had closed a total of 6,266 branches since January 2015, equating to about 53 closures every month. 

NW Mutual’s target market is about 7.4 million people and 494,395 small and medium-sized businesses (SMEs) in the region, employing more than 1.65 million people and generating turnover in excess of £239 billion in 2024. 

A highly experienced financial services executive with an extensive background in launching, building and managing regulated businesses, Dave has held senior roles at high street banks and retailers while also providing strategic consultancy services to major organisations seeking to enter financial services. 

He said: “Our market research, supported by a large body of public research and information, shows a proven need and demand for a bank that’s trustworthy, democratic, ethical, deeply rooted in the north west and that enough people and businesses in the region would use to make it a great success.” 

“The north west is more than capable and large enough to create and sustain a prosperous bank. When we achieve our goals, our mutual bank will recycle more than £900m of money from the north west back into the region. 

“This is serious money and it’s already here, but it’s not. We want to stop it leaking out and heading south, north or east.” 

Having already registered NW Mutual Ltd with the Financial Conduct Authority (FCA), regulator of financial services firms and markets in the UK, David is preparing a banking licence application to submit to the Bank of England in late 2025. 

If the licence is granted by the Bank of England, the first bricks-and-mortar branch is planned to open in the third quarter of 2026, with a full roll-out proposed for the first quarter of 2027. 

About £1m has been invested to build the systems and financial model of NW Mutual, prepare the banking license application and analyse its market.  

David Milner, chair of NW Mutual Ltd, is an executive and non-executive director of regulated financial services companies, including being chairman of Dudley Building Society and Nottingham Imperial Building Society, while non-executive director James Moore has more than 25 years of boardroom experience with private and public businesses in sectors including financial services in the UK, China, Europe and Africa while also founding the Community Savings Bank Association. 

They are in the process of recruiting other senior executives to the board of NW Mutual including a finance director. 

*Potential and yet-to-be-confirmed locations for branches of NW Mutual: 

Lancashire: Preston, Accrington, Blackburn, Blackpool, Burnley, Clitheroe, Chorley, Lancaster, Leyland, Lytham St Annes, Morecambe, Nelson, Rawtenstall, Fleetwood, Garstang, Skelmersdale. 

Greater Manchester: Altrincham, Ashton-under-Lyne, Bolton, Bury, Droylsden, Eccles, Hyde, Harpurhey, Hyde, Leigh, Longsight, Manchester, Manchester Victoria, Oldham, Rochdale, Sale, Salford, Stockport, Stretford, Urmston, Wigan, Wythenshawe. 

Liverpool and Merseyside: Bebington, Birkenhead, Bootle, Crosby, Formby, Huyton, Kirkby, Knowsley, Liverpool, Prescot, Speke, St Helens. 

Cheshire: Chester, Crewe, Ellesmere Port, Knutsford, Macclesfield, Northwich, Runcorn, Warrington, Widnes, Winsford. 

Cumbria: Barrow-in-Furness, Carlisle, Kendal, Keswick, Penrith, Whitehaven. 

Nick Park CBE, Academy Award® winning creator of Wallace & Gromit, opens £45m+ Animate entertainment and leisure destination in Preston 

Posted on by Claire Stephenson

Nick Park CBE, four-time Academy Award®-winner and Preston-born creator of Wallace & Gromit, officially opened the city’s £45m+ Animate entertainment and leisure destination in February 2025. 

The Honorary Freeman of Preston and multi-award-winning filmmaker, unveiled a four-foot-high bronze statue of Feathers McGraw, the villainous penguin character in the Wallace & Gromit animated films, to mark the opening. 

Joining Nick at the unveiling were the Mayor of Preston, Councillor Philip Crowe, Chris Butler and Chris Jones, owners and directors of Castle Fine Arts Foundry, which created the statue, and Merlin Crossingham, Bafta@ award-winning creative co-director of Wallace & Gromit at Aardman Animations. 

Nick and Merlin are executive directors and creative directors, respectively, at Bristol-based independent studio Aardman, makers of the Wallace & Gromit films and other beloved brands, including Shaun the Sheep, Creature Comforts, Chicken Run, and Morph. 

Nick Park CBE said: “As a proud Prestonian, I couldn’t be more egg-cited to see our infamous Feathers McGraw joining Wallace and Gromit in my hometown. 

“I’m not sure how happy Wallace and Gromit will be, though, to have their arch nemesis clutching the limelight.” 

Councillor Matthew Brown, leader of Preston City Council, said: “To have Nick Park officially open our flagship regeneration scheme, Animate, is a genuine honour and landmark moment for the Council and the city. In addition, the new Feathers McGraw statue is a fantastic complement to the Wallace and Gromit bench, which has drawn so many visitors to Preston – its popularity has blown us away.  

“It heralds a new era for Preston, providing an unrivalled multi-tenanted entertainment and leisure complex for residents and visitors from the wider region in the ownership of our city.” 

Chris Jones, director at Castle Fine Arts Foundry, added: “It was such an honour for us all at the Foundry to be given the opportunity to depict the deliciously malign Feathers McGraw in bronze, having enjoyed creating Wallace & Gromit a couple of years ago.  

“We had felt Feathers’ ‘wee beady eyes’ upon us in the workshop for a good few months since we completed him, so it was both a relief and a joy to put him where he truly belongs, alongside his arch-nemeses in Preston.” 

Animate features The Arc Cinema with eight screens, 16-lane Hollywood Bowl bowling alley with gaming zone, public realm, a socialising unit and 164-space basement car park, alongside leading family restaurant brands Ask Italian, Cosmo, Taco Bell, Argento Lounge and a variety of street food outlets and a cocktail bar in Mad Giant Food Hall, Northern Lights Group. 

The scheme was delivered by Maple Grove Developments (MGD), part of the Preston-based contractor, Eric Wright Group, on behalf of Preston City Council. Commercial property agents Sanderson Weatherall are the estate managers. 

Built on the former indoor market and car park site, Animate is fully owned by Preston City Council and is one of six major projects in Preston’s Harris Quarter Towns Fund Investment Programme, a £200m programme including £20.9m of funding by the UK Government to support several regeneration projects.  

The leisure scheme supports the Council’s commitment to Community Wealth Building – a fair, inclusive and ethical approach to fostering sustainable economic development and prosperity for all in Preston – via measures including using locally based businesses and the creation of approximately 300 full and part-time jobs when fully open and 105 apprenticeship weeks worked throughout the construction period to date. 

The communications experts at Limitless Public Relations – Michael Gregory, Claire Stephenson, and Justin Strong (along with Jen Peacock on launch day) have provided strategic communications and public relations support to Preston City Council throughout the successful delivery of this landmark project over the past two years.